Old Oaks

Old Oaks is the solo project of Wurk guitarist Frank Laufenberg. The inspiration for the name itself came from an oak tree on Frank's property, so it was important to incorporate this into the logo. I wanted the illustration to have a folky and heartfelt look, much like the style of his music.

I decided to use the branch as a graphic element to underline the name. It was important that the typography paired well with the organic look of the illustration, like a vine climbing a tree. That's exactly how I went about incorporating the name, allowing the letterforms to weave between elements of the illustration. This grounds the text and better incorporates it into the illustration.