Groove Roulette

Groove Roulette is a live band generator combining the best of local talent. These one-night acts perform live with no rehearsal, just magic!
I was offered a lot of freedom with the concept for this design, on the condition that a version of the logo would work as a watermark in the lower corner of the broadcast. Design freedom is both a tremendous gift and a challenge! It requires a bit of brain-reading and a lot of trust. Fortunately, I have my ways for making this process as smooth as possible, and often exceeding expectations.

I wanted to stretch the concepts in the initial sketching stage to really explore where I could take it, and use this as a tool to hone in on a direction acceptable to the client. I felt it was most important to showcase the acronym and allow the letters to be the hero of this logo. That would fill the "clean and easily recognizable" prompt. It was then time to stretch it! I immediately thought of giving it a look of visual distortion by bending line and form. Adding another element of movement is the playful audio graphic in the G. I completed the logo with the addition of a bitmap texture over both the G and R. The brand's colors stand for each of the four band members per show and came from a collaborative discussion with the client. As for the watermark, I went back to the design and broke it down to its essence.
I left a bit of the distortion and cleaned up the rest giving a high-contrast and clean final product.